Introducing EssilorLuxottica 360TM, a new program powered by Essilor and Luxottica designed to help your practice improve traffic, visibility and patient experience while maximizing profitability.
The program provides 360 degrees of support for independent ECPs combined with patient-recognized frame brands and advanced lens technology.
360° of Support
Help grow your practice to its fullest potential with a portfolio of recognized vision care and eyewear brands in the world.
Increase Traffic, Visibility & Capture Rate
EssilorLuxottica 360 offers tools to help target prospective patients, raise visibility of your practice, and help capture the sale in store.
Building on the patient demand generated from our strong brand names & national advertising, EssilorLuxottica 360 members can increase patient traffic with access to advanced digital marketing tools that help you manage and amplify your own social media channels with our latest branded content.
We are also investing in advanced digital tools to help increase capture rate in store, so that you can not just improve traffic, but also maximize your marketing investment once that increased traffic arrives.
Help drive traffic with Luxottica's Digital Screen that keeps your patients engaged by showcasing the latest branded content
With capabilities such as the Smart Shopper, you can enhance the shopping experience through an endless aisle feature on all your Luxottica brands and product customization options for Ray-Ban® and Oakley®. We also offer Luxottica’s “digital screens” that showcase the latest branded content from recognized frame brands.
Enhance Your Patients’ Experience
EssilorLuxottica 360 customers can also unlock access to our team’s business expertise and staff training, all aimed at supporting your staff in making the great business decisions needed to enhance the patient experience.
This includes regular business strategy reviews with your EssilorLuxottica business partner to identify practice opportunities to support you. In addition, to support realizing those opportunities, EssilorLuxottica 360 members will get exclusive training content from LeonardoTM that includes virtual classroom settings.Learn More
Advanced practice education to drive growth.
Improve Your Practice’s Profitability
Members of EssilorLuxottica 360 will have exclusive access to special commercial terms on their Luxottica Frame and Essilor lens purchases. With this program, Luxottica is supporting ECPs to improve profitability and jump start their sell-out commitment with tailored commercial offers, such as extended payment terms and additional frame rebates on all Luxottica sales.1
With increased partnership, members also get auto-access to Diamond status in our Luxottica Rewards program, which offers additional commercial offers and a number of service perks.Learn More