By Essilor Canada
THE BEST COMBINATION
AGAINST SCRATCHES AND SMUDGES1AVAILABLE IN FINISHED SINGLE VISION LENSES
Montreal – September 8th, 2021
Ever since the first Crizal® coating was created more than 29 years ago, Essilor’s teams have continued to innovate and develop increasingly high-performance lens coatings. Over the years, our portfolio of coatings has expanded and today there is one pair of Crizal® lenses sold every second worldwide2!
Crizal® RockTM : durability like never before3
On September 1, 2020, our Crizal® Rock™ coating, which offers the best combination against scratches and smudges, became available on surfaced lenses.
Today, we are pleased to announce that Crizal® Rock™ will be available for finished single vision lenses as of September 14, 2021.
Thanks to our unique High-Resistance Technology, the newest addition to the Crizal® family line is the perfect shield that combines scratch resistance (among the best on the market), and ease of cleaning, along with all the benefits of the original Crizal® coating: high glare reduction, increased protection against UV rays (back side), anti-dust and superior water-repellent properties.
Rain, fingerprints, dust, scratches: no worries! Crizal® coatings are designed to take on all of these day-to-day hazards. The Crizal® Rock™ coating offers optimal visual comfort and will meet all of the everyday needs of eyeglass wearers.
Information and marketing tools for eyecare professionals
Did you know that Crizal® Rock™ offers 3 times more scratch resistance than the Crizal® entry-level coatings?4
A Crizal® Rock™ digital toolkit is also available to eye care professionals. It includes banner ads and social media content, as well as a video that can be broadcasted on screens in the office or shared online to help develop digital marketing strategies.
External laboratories tests and internal technical tests in 2019. Combination here defined as the merger of 2 distinct criteria which are scratch resistance and smudge resistance - Crizal® Rock™ rated best on smudge resistance and equal on scratch resistance, compared to the most known lenses brands by consumers (MSW brand tracking 2018 in 17 countries). Scratch resistance may vary depending on lens configuration.
Based on brand tracking 2017- MSW- 19 countries- 16,746 eyeglass wearers, 668 Crizal® wearers. Countries: Australia, Brazil, Canada, China, Colombia, France, Germany, India, Italy, Malaysia, Mexico, Philippines, Russia, Singapore, Spain, Taiwan, Thailand, United Kingdom, United States of America..
- Within Crizal® Range - External laboratories tests and internal technical tests in 2019 – compared to all previous generations of Crizal® coatings.
Internal Sand Resistance test 2019 – compared to all previous generations of Crizal® coatings.
- Study conducted by ©Ipsos, 2019, among n=2435 eyeglass wearers in France, USA, India; for 93% of wearers scratch resistance is an important characteristic when choosing eyeglasses. For 87% of wearers, easiness-to-clean is an important characteristic when choosing eyeglasses.