A new media campaign by Essilor Canada to accelerate recovery
By Essilor News
MONTREAL, QC. September 8, 2020 — To accelerate the post-Covid relaunch, Essilor Canada is back in full force with a media campaign to reach consumers in need of visual solutions and offer them the possibility to find an eyecare professional near them and, in turn, help drive traffic to ECP practices.
« The campaign will reach 5 million Canadians with the message: “Discover customized lenses for your connected life. See more. Do more. Essilor.” explains Christophe Perreault, President - Essilor Canada.
From August to December, the message will be delivered nationally through digital marketing: web banners, social media (Facebook and Instagram), SEM and influencers such as Maxime Laoun, Eli Garcia and Sandra Sassine.
The influencers are also participating in a special project for the Quebec market: a series of one- minute TV spots presenting their testimonials on the visual challenges they face and the solutions that Essilor offers through the support of eyecare professionals. The messages started airing mid-August, during prime time on Quebec's news channels, and will continue until mid- October. They are also available, with English sub-titles, on Essilor’s YouTube channel.
"This media campaign complements other initiatives we have put forward to support eyecare professionals, including online training, promotional offers, and new products, as part of a comprehensive approach to recovery," adds Christophe Perreault.
For more information about Essilor Canada’s media campaign, see the document on the following pages, or contact your Customer Experience agent or Business Consultant.
About Essilor Canada
Canadians have visual needs that impact their lives, their ability to learn, their development, health and safety. We believe that everyone has the right to good vision. This is why our mission of improving lives by improving sight drives everything we do. Essilor Canada designs, manufactures and markets a wide range of lens, distributed through eyecare professionals, to correct and protect vision, as well as prevent visual health issues. Canadians can entrust their vision to Essilor brands such as Varilux®, Eyezen™, Crizal®, Xperio® and Transitions®.
CONTACT: Marie-Claude Deschamps, Communications Manager Essilor Canada
514 337-2943 ext. 1218