To succeed in this mission and ensure the Group's long-term development, Essilor has established a growth strategy based on four main pillars: innovation, conquest of the middle of the range, international growth via acquisitions and stimulation of demand to increase market size.
Innovation at all levels - products, services and marketing - is the driving force behind our strategy and the basis for the quality of our relationship with our customers, whether optical professionals or wearers.
We are also working to conquer the middle of the range, in developed countries, but especially in high-growth countries where the middle classes' standard of living is increasing, marking a real change in market scale.
We are pursuing a policy of acquisitions and partnerships with prescription laboratories and distributors, to increase our market share and strengthen our networks around the world.
Finally, we also conduct initiatives at a very early stage in the value chain to offer information, check-ups and supply lenses, in regions of the world where access to optical care is difficult.